I’m Cheryl White, owner of Apollo Care and I’ll be your mentor throughout your time with Mercury Franchise School.

I founded my own care company, Apollo Care on the Wirral in 2011. It went from strength to strength, but I was working harder than ever.

The whole reason I started the business was to find more time to be with my little boy, but it wasn’t working out according to my ideal vision for my life.

After feeling burnt out as a result of my success, I knew there had to be another way. That’s when I discovered franchising and I’ve never looked back. Since then, I’ve put all my lessons into a streamlined process that can be applied to any business. Thus, the Mercury Franchise School was born.  

My business went from turning over £100,000 to £1,000,000 per year as a result of the strategies I’m excited to share with you.

I’ve since welcomed my second little boy into the world and I’m able to be around more for both my children while still heading up two businesses I love.

Cheryl White Mercury Franchise School

Choose between work and family? Don’t you mean have your cake and eat it?

The good news is the processes I put in place to replicate my care company can be applied anywhere. Franchising is not just for McDonald’s and Costa; it can be for you too. I’m inspired when I see striving entrepreneurs develop their own strategies to take their business to the next level and in the process, win back their time and quality of life through passive income.

Collaboration is key to sustaining each other, which is why I’ve created the Franchise 2 Freedom Mastermind group programme to engender a supportive, nurturing network for the next generation of franchisors.

Whether you’re a fitness trainer or a chef or if you have an interior design company, if your product can serve people wherever they live, I can help you can transform your business into a franchise too.  

Of course, this comes with a caveat – I work with people who are passionate, dedicated, driven and committed. Your business will only succeed as much as you’re willing to succeed.

With that in mind, I look forward to enabling you to step into your brilliance and build the life you deserve.