“Cheryl immediately recognised the value and potential of my business, but just as swiftly realised that I didn’t value my business nor see the potential and that was her starting point. Mindset! Our initial work was about shifting my mindset and making me appreciate, understand and acknowledge the value of my skills as a business woman.As the course progressed I learned so much about franchising, processes procedures and everything involved in becoming an ethical franchisor.
Starting in October 2018, I sold my first franchise in April 2019 and now a year later October 2019 I have six flourishing franchisees and a further two under consideration.
To me an individual’s character is everything. I look for people who are honest, open and transparent, genuine and more importantly honourable and Cheryl White is all of these things. It has been a privilege to work with her.”