Franchise Family

Surround Yourself with the Right Franchisees:
Things to Keep in Mind When Building the Franchise Family

Ready to build your franchise family?

If you’ve recently become a franchisor then you will no doubt be excited to start taking discovery calls off of potential franchisees.

However, in order for your business to thrive and become a national name, you need to recruit the right franchisees.

So what should you look out for when selecting your new recruits?

Well here are some of our suggestions…

Their Intentions

It’s really important to get to know the people who are interested in buying a franchise from you.

You’ll want to know what their intentions are for owning a franchise business.

  • Are they passionate about the sector you are in?
  • Do they have the right goals?
  • Why do they want to franchise with you?

These are all important questions to consider, as you can get to know whether they are the right fit for your franchise empire. It will also enable you to learn more about the individuals themselves and their characteristics.

Their Background

One of the best ways to find out if someone is suitable to run one of your franchises is by discussing their working history.

This is a time where their qualities can shine through, and you can see if you’re a good fit for one another.

Ask them important questions about their working experiences, and assess whether they have what it takes to make a franchise successful.

You may not require franchisees to have an extensive background in your business sector, but you will want them to have particular qualities. Therefore ask questions that pave way for the answers you’re looking for.

You can then decipher whether they have the right background experience and traits to join your franchise family.

Their Work Ethic

The beauty of growing your business through franchising is that your franchisees will take a hands-on approach.

This means you can build your brand’s presence whilst enjoying some more time for yourself. However, in order for this to work, you need franchisees who are willing to take ownership of their businesses.

Therefore you’ll want to make sure that franchisees have a strong work ethic. They will become their own boss and will need to commit themselves to making their business a success.

You’ve got the toolbox to guide them, however, it is up to them to transform this into a triumphant business.

Therefore when you’re considering applications from new franchisees make sure they are determined, committed and driven.

Ready to get recruiting?

So there you have it, some food for thought when growing your franchise family.

Depending on the type of franchise you own, you will have a larger, more tailored list of qualities to look out for. However these are 3 good areas to keep in mind on your initial search.

If you need specific guidance for your business, why not make the most of our Power Hour service?


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