The franchise model is a way to replicate your current health, social care or wellbeing business so any number of aspiring business owners can take the branding, systems and processes of your company and apply it to their own.

The franchise model means the franchisees pay a franchise fee and then have a licence to trade under your name. They provide the investment, their time, skills and work ethic while you deliver them a franchise package, training and ongoing support.

In addition to their initial investment, they have to pay you a management service fee, also known as royalty payments, which is a fixed amount you set in the franchise agreement or a percentage of the monthly turnover.

Supporting their success

If you adopt the franchise model, it’s important to remember that the franchisee’s success equates to your success, so while you’re not running the day-to-day business any more, it’s up to you and your head office team to support and nurture the individual teams.

This means using part of your management service fee to provide training, employ support managers, develop your service offering and market your company nationally to attract customers to your franchises.

You’re in control

As franchisor, you also have a certain amount of control over the businesses operating under you. You have ultimate authority over how the franchisee runs the unit, for example, they can’t start selling new products or services without your say so. They can’t start creating their own processes or changing the logo. They have to work very much within the parameters that you’ve laid out in the franchise agreement.

If you’re not happy with one of your franchisees and believe they are in breach of their contract, you can make moves to replace them. You can even decide if the franchisee gets to renew their licence with you once the franchise period has elapsed. In this case, you can resell the franchise to a new franchisee.

Are you looking to employ the franchise model for your health, social care or wellbeing business?

Here’s how you can work with us

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