I've created training for entrepreneurs at every stage of the franchise process, from just thinking about it to the established franchisor who wants to develop their business even further.

Wherever you’re at, I want to make the process simple and pain-free so you experience all the benefits of franchising without having to figure everything out yourself.


45 minutes – For business owners looking for rapid growth.

The Franchise Feasibility call is a coaching call designed to assess whether franchising is the right step for your business, and if not, what are the other options you can explore?

You get a 45-minute one-to-one conversation with Cheryl White, who will show you how you can package up your business to sell as a franchise.

Franchise Feasibility Call Programme


For existing franchisors who want help with a particular area of their business.

Most business consultants don’t have the right advice for our type of business – So here is where you get your questions answered. When franchisor life is becoming hectic or you’ve reached a plateau, Cheryl will get you over that hurdle with this one-hour call. Also comes with a personalised action plan emailed to you within 24 hours.

Power Hour Programme


Six months or quicker – For people ready to franchise who want to work at their own pace

Get to know how to turn your business into a profitable franchise with all the lead generation tools you need to kickstart your business growth.

Work at your own pace with the video lessons and workbooks, download Mercury templates to create your own franchise documents that tick all the right boxes and join Mercury every month with a Live Q&A to get your burning questions answered.

Additional option of bolt-on one to one calls.

Franchise 2 Freedom Self Made Course


Eight months – For people ready to franchise who want direct coaching, accountability and support

The Franchise 2 Freedom Mastermind is the ultimate course and toolkit for rapidly preparing your small business for global domination. This is everything I know about creating a franchise condensed into an 8-month group programme. Delivered 100% online, you get one-to-one mentorship combined with group support. Sample documentation and projection figures worked out by a franchise accountant.

Franchise 2 Freedom Mastermind Programme


It’s here at last! The exclusive membership just for franchisors.

Once you’ve got your franchise up and running, your team is here waiting to back you up! We’ve all been there and we can help you navigate the unique dilemmas only other franchisors know and understand.

This is a safe space to ask your questions without fear of judgement. Enjoy weekly lives and top resources designed around marketing, onboarding, legals and much more!

Inner Circle

See what others are saying about Mercury Franchise School.

When deciding whether to work with a particular business coach, it’s good to get evidence of how the coaching is working out for others. Read these testimonials from our Mercury graduates.