Self-employment can often feel like firefighting, but it doesn’t have to be that way.

If your business is taking up all your time, if you have even fewer opportunities to hang out with your kids than when you had a job, or you simply want to scale your business without taking out costly loans, then franchising could be your next step.

Growing your business is the only way to free you up from the day-to-day drudge so you can stop wearing different hats and start enjoying being CEO. But how do you do this without taking on debt, without giving away control of your business and all the while, keeping your sanity?

Franchising was the answer that cured my own burnout, and in just six modules, I take you through the exact process I used to scale my home care brand into a seven-figure UK-wide business.

This is a self-study video course, so take your time or work through it fast and get ready to sell your first franchise.

For just £1,500, you'll learn all the essential steps to turn your business into a bona-fide franchise system.



We all have busy lives, so there are no scheduled calls in this programme. The Franchise 2 Freedom: Self-Made fits around your lifestyle, whether you’re a lark or a night-owl. Access the course units in your student portal any time and work through the units in order.

You have lifetime access and will get all the newest material and additional resources as we update the course.

All you need is a laptop, tablet or mobile phone and you’re away!

Franchise Coaching Programme Testimonial
Franchise Coaching Programme Testimonial
Franchise Coaching Programme Testimonial
Franchise Coaching Programme Testimonial


This programme is for anyone with a profitable business that can be replicated.

People who sign up to Franchise 2 Freedom: Self-Made usually have a business that’s generating a healthy income and they’re ready to expand. (To find out if this is you, why not try our free Franchise Foundations?)


Here’s what students are saying about Mercury coaching:

Kirsty wanted to expand her business and joined the Mastermind in January 2020. We helped her break her package down into three distinct offers. She’s now sold her first franchise and is getting a steady stream of enquiries for other areas. She’s also a far more confident business owner.

Franchise 2 Freedom Mastermind Testimonial

Iain came to Mercury after working with another consultant but still felt stuck. We worked together one-to-one for 12 weeks. In that time, we fixed his onboarding process and marketing strategy. By the end, he was already generating lots of leads for his franchise opportunity.

Testimonial from Iain

Kate wanted to scale her decluttering business. She booked some one-to-one coaching with Cheryl and I took her through the very same steps we cover in the F2FM, including the financials and marketing her franchise package. By the end, she’d already sold three franchises.

Franchise 2 Freedom Mastermind Testimonial


The Franchise 2 Freedom Self-Made is an online self-study course delivered through video, workbooks, downloadable templates and slide packs you can refer to at any time.

The videos are presented by me, Cheryl White, Franchise Strategist and head of my own franchise business, Apollo Care, but I may invite some of my associate experts to offer you the benefit of their wisdom.

The course covers six modules – essentially my years of expertise and knowledge in a streamlined system. You’ll start with the most essential components: your prospectus and your franchise package, then you’ll create your processes and operations manual. After this, we move onto making your brand watertight. This is so you can avoid many of the legal pitfalls that plague lots of new (and even experienced) franchisors. Next, you’ll get to launch your opportunity to the world – Be prepared for lots of enquiries to flood your inbox!

One more thing: this is a practical course. Franchising doesn’t happen by watching videos alone. That’s why each module comes with a workbook with actionable steps, easy to use templates and checklists so you can do the work alongside your learning.

Programme fees: £1,500 one off payment


Join in any time and study at your own pace. You’ll have lifetime access so you can come back to your course whenever you need.

Video recordings to watch in your own time

Downloadable slide packs for each module

A printable workbook to put your knowledge to the test

Access to the Franchise Foundations mini course to get their head into the franchising space 

Operational manual template

Prospectus template

FIM template

Marketing strategy template

Join the online community and become part of a supportive group of entrepreneurs

OPTION: Power Hour Calls for an additional fee

Franchise 2 Freedom Self Made Course


Franchise 2 Freedom: Self-Made covers six modules you can access whenever you like.

What is Franchising?

The Franchise Prospectus

The Legal Documents

The Financials

The Operational Manual

Marketing Your Franchise Opportunity

Ready to kickstart the franchise process?

If you’re committed to taking your business to the next level and winning your time back, franchising could be your best option. Why not start today?