After feeling burnt out running my care business, I knew there had to be another way. That’s when I discovered franchising and I've never looked back.

Sadly, there are too many franchise experts out there who provide generic advice and don’t let you in on the process. Only you understand your business, so you need to personalise your franchise package.

The Franchise 2 Freedom Mastermind is the result of all my struggles learning to franchise my own business in a way that felt authentic. I’ve since streamlined all the lessons and processes to walk you through the franchising jungle safely. You’ll leave the franchise coaching programme feeling in complete control of your franchise process so you can confidently pitch it to your ideal customer.



We know you’re making a significant financial commitment to get ahead. Franchise 2 Freedom Mastermind is a holistic franchise coaching programme exploring the wider issues that affect all business owners so you don’t have to look anywhere else for additional business mentoring during your time with Mercury.

Join other potential franchisors on the stepping stones to personal and business growth and receive the nurturing support of a ready-made accountability group. Connect with like-minded entrepreneurs between calls in our exclusive Franchise 2 Freedom Mastermind Facebook group.

Here’s a little message from me…

Franchise Coaching Programme Testimonial
Franchise Coaching Programme Testimonial
Franchise Coaching Programme Testimonial
Franchise Coaching Programme Testimonial


This programme is for anyone currently running their own business who would like to develop it into a franchise model.

Participation in the programme is subject to successful application – Places are limited to a small group. This is so we can give each of you the time and attention you deserve. Registration opens twice a year for a July and January start.


Here’s what students are saying about Mercury coaching:

Kirsty wanted to expand her business and joined the Mastermind in January 2020. We helped her break her package down into three distinct offers. She’s now sold her first franchise and is getting a steady stream of enquiries for other areas. She’s also a far more confident business owner.

Franchise 2 Freedom Mastermind Testimonial

Iain came to Mercury after working with another consultant but still felt stuck. We worked together one-to-one for 12 weeks. In that time, we fixed his onboarding process and marketing strategy. By the end, he was already generating lots of leads for his franchise opportunity.

Testimonial from Iain

Kate wanted to scale her decluttering business. She booked some one-to-one coaching with Cheryl and I took her through the very same steps we cover in the F2FM, including the financials and marketing her franchise package. By the end, she’d already sold three franchises.

Franchise 2 Freedom Mastermind Testimonial


The Franchise 2 Freedom Mastermind is a franchise coaching programme delivered via Zoom to a limited number of students. This is a mentorship programme working directly with me and other coaches over eight months.

Franchising is not a path most of our friends are on – Success is underpinned by accountability provided by people who are in the same position. That’s why we work as a group. Participants are invited to my exclusive VIP Facebook group to keep in contact with others on the franchise journey.

Each student will benefit from an initial kickstarter, one-to-one calls and group calls throughout the eight-month course, plus a business review towards the end. All students will receive a series of workbooks and supplementary materials.

We have franchise experts in areas who’ll share their expertise and advice on a range of issues, from mindset, building confidence, generating leads and more.

We even have a franchise accountant who will provide your projection figures at no extra cost so you can sell your opportunity with accurate numbers!

With only two cohorts per year and limited spaces, don’t wait to apply – Join the waiting list and we’ll be in touch when enrolment opens.

Programme fees: £10,000 one off payment
– Payment plans available


This programme is limited to only a few places to give students individual support. You will attend a mix of 1:1 calls and group calls over eight months.

Sample documentation and workbooks to help you securely lay down those the franchising foundations.

90 minute group call every two weeks using zoom

30 minute 1:1 calls monthly

Initial kickstarter call

Strategy and planning

Next steps and business review

Workbooks and sample documentation

Exclusive Facebook Group access

Wider business topics covered: mindset, confidence, marketing, business support

Guest talks delivered by expert speakers

Power Hour Mercury Franchise School


Franchise 2 Freedom Mastermind spans various modules over eight months.

I offer my strategic insight and business know-how to help you find your next steps

Discover How Franchising Will Change Your Life

Creating Your Unique Franchising Prospectus

The Financials and How to Make Numbers Exciting

The Legal Documents

Operational Manual

Strategy Plan Development

Marketing Your Franchising Opportunity

Business Review & Next Steps

Ready to kickstart the franchise process?

If you’re committed to taking your business to the next level and winning your time back, franchising could be your best option. Join the waiting list to be notified when we’re accepting enrolment.